![]() ![]() You will need to log into Facebook to complete this step. You will also need to sign up for Facebook Giving Tools to accept donations on Facebook and fundraise on Facebook. Step Two: Sign up for Facebook Giving Tools If your nonprofit already has a Facebook page, you just need to make sure the page category is set to “nonprofit organization”. If you don’t have a Facebook page already, you’ll need to create one. Step 1: Set up a Facebook page with the nonprofit categoryīefore you can get started with accepting donations on Facebook you’ll need a Facebook page and you’ll need to set your page category to nonprofit organization from the “Edit page info” screen. Here are the three steps you need to take to get started with fundraising on Facebook, please note you will need to have page admin access to your nonprofit Facebook page in order to complete these steps. How to Add a Donate Button to Your Nonprofit’s Facebook Page and Posts *Please note: In Canada you must be a registered charity to fundraise using Facebook. Asia Pacific: Australia (as of late 2018).Europe: Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, and the United Kingdom.North America: Canada* (as of late 2018) and the United States.In other countries, Facebook donations are supported by Facebook payments.Ĭountries that qualify for Facebook fundraising tools include: In Canada, Australia, and the United Kingdom, Facebook donations are processed through the PayPal Giving Fund. To accept donations on Facebook you will need to make sure your nonprofit is eligible, and find out how you will receive the funds from Facebook donations. ![]() Fundraising on Facebook limits the amount of steps involved, and auto-fills information, decreasing the chance that donors will drop off before completing their donationĮligibility & How to Get Started With Facebook Fundraising.Facebook donations are quick and easy, donations can be completed in just a few clicks without ever leaving the app.It’s easy for your nonprofit to set up and more importantly, it’s easy for donors to navigate.This affordability and ease of access makes it a great option for new nonprofit organizations to start fundraising and growing a donor base.Facebook doesn’t charge any transaction fees – offering these fundraising tools to collect Facebook donations is part of Facebook’s own corporate social responsibility efforts.Other than the time spent to cultivate and engage audiences and produce content for Facebook, there is no cost to fundraising on Facebook.With this worldwide user base that spans generations, nonprofits can’t afford to let the opportunity of accepting donations on Facebook slip past. And while they currently make up the smallest portion of Facebook’s user base, users 65 and older are the fastest growing age demographic on the platform.But Facebook also has a large population of older users, 10.4% in the 45-54 age range, the target donor audience for many nonprofits.Facebook is used by people of all ages, and is reaching younger people who are more active on social media: 24% of users are in the 18-24 age bracket.In 2020 the average adult Facebook user spends 34 minutes on the social media platform every day.Facebook boasts more than 2.47 billion active monthly users around the world.The size and diverse demographics of Facebook’s user base make it an ideal channel for nonprofits to spread awareness about their missions, and it can also bring in revenue with the right strategy for asking for and accepting donations on Facebook. In a 2019 press release, which was updated in February of 2020, Facebook reported that more than $3 billion has been donated through Facebook since the launch of Facebook fundraising tools in 2015. While fundraising on Facebook can never replace the donation form on your website, it can help you reach a wider audience and raise more money. You may be wondering why your nonprofit should accept donations on Facebook, rather than driving for online donations on your website. Here is all you need to know about Facebook fundraising tools and how your nonprofit can get started fundraising on Facebook. It’s a really great way to engage with your supporters and drive more revenue for your nonprofit. Nonprofits can accept Facebook donations and fundraise on Facebook in multiple ways. A solid Facebook strategy is essential for nonprofit organizations, but did you know that nonprofits can also fundraise on Facebook?
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