Merging cleans the list of duplicate names and groups specific markets together. These lists compile other lists into a master list that streamlines your selection process. Because controlled circulation subscribers have offered significant information, you can choose demographic segments within the list, including separation by job title, job function, size of company or type of products purchased. Controlled circulation lists, on the other hand, allow extensive selectability. For mail order offers, paid subscriber lists are often the ideal choice because they reach people who have already bought a product – the magazine – via mail order. ![]() Proof is accomplished by completing a subscription request form or “qualification card.” With paid circulation, the reader pays for a subscription and is not required to provide additional data other than name and address.Įach type has benefits and drawbacks. With controlled circulation, the readers receive the magazine free, provided they can prove to the publisher that they fall into a certain professional category (for example, to receive a free computer magazine, the reader must work in the data processing department at a firm of a certain minimum size). Two types of subscription lists exist: controlled circulation and paid circulation. These are some of the best and largest lists on the market. Because these shows often incur significant costs to attend, members are heavily invested in their sector these lists represent an outstanding opportunity for highly targeted marketing. People who have participated in industry conferences, trade shows & other similar special events often have a keen interest in products and services related to their industry sector. A list of mystery book buyers, for example, would respond well to offers of other books in related genres at similar prices. Mail order offers typically get high rates of return from mailings to response lists consisting of people and companies whose buying history matches your offer. These lists contain proven direct mail customers who have bought in the past. Mail order offers, on the other hand, are a better fit for more narrowly focused lists such as response lists. For example, you might want a compiled list of chefs in New York or all respiratory therapists in the country. Compiled lists are excellent for broadcasting your message to large but specific audiences. These lists include people or companies assembled from established published sources such as industry listings and general-purpose directories such as the Yellow Pages. Types of business mailing lists includes: Compiled mailing lists As a Reach Marketing client, you receive this service for free. ![]() Reach Marketing provides experienced list brokers who will be your partner in choosing the most responsive mailing lists from this vast universe. Approximately 70,000 different mailing lists are available for rental on the market, representing a combined database of some one billion names.
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